To create an emotional connection with your desired audience is the definition of branding. To take it a step further, brand activism is branding with the goal making an impact on social, economic, or environmental issues. In the year 2020, in the wake of George Floyd’s tragic death, and protests through out the nation demanding equality – we have to ask the hard questions. How can I help?
When there is a shift in the marketplace, there is opportunity. Now is the time in which you can analyze what habits you have formed in your business and how they may or may not be serving you in this new market. On this weeks episode, Kyle Malnati is the guest speaker on a Mastermind hosted by Coach Wayne Salmans.
How are the Leaders of Denver’s apartment industry navigating this pandemic? And more importantly, how they are planning for the future? From rent deferrals and delinquent tenants, rent strikes, and the effects of unemployment spikes – we are only starting to see the effects of COVID-19 on the commercial real estate industry.
It has been 9 weeks since the President declared a national state of emergency due to the Corona Virus, and 7 weeks since states began to enact stay at home orders. The effects of this pandemic on the economy are just beginning to unfold.
As a high functioning and highly productive real estate agent, you are in fact an athlete – a corporate athlete. You rely on your body to preform through 7-day work weeks, and working hours that can stretch all hours of the day.
Small business is the heart of the American economy, beating strong with the passions of entrepreneurs seeking the American Dream. COVID-19 has exposed vulnerabilities across the board, but specifically the financial and management weaknesses of these small businesses our country is built on.
Amongst this Pandemic and uncertain times, everyone wants to know, “when will this end?” But maybe that’s the wrong question. Perhaps instead we should be asking, “how will we continue?” The energy around variability can be positive and allow us opportunities to make changes.
During the COVID-19 pandemic, it is common to hear the media and public officials refer to the state of the world as being in “uncertain times”. But in reality, isn’t life always uncertain? We often hold a false sense of security in our daily lives when really things can change or be taken from us at any moment.
Being intentional and doing things on purpose can have a massive impact on your life, and your business. It is easy to allow things to “just happen”, to be reactive instead of proactive. From hiring to training, following scripts, and even communication – being intentional and building habits will eventually transform into your passion.
The market is changing faster than the news can keep up. Things are changing day by day, and hour by hour. As we are living through these uncharted times, we all need an advisor – our guest this week is Patrick Langhans of Guild Mortgage, who is here to shed the light of clarity around mortgages and lending during this pandemic.