#48: Clarify Your Marketing Message

Amazon is the prime example of success many use when discussing business, some would even go as far to vilianize Amazon because of their continued growth and ability to “take over”. However, not as many people are asking what Amazon did differently and how WE can incorporate those tactics into our own business. Consumers buy based on trust, and companies like Amazon have clarified a consistent message to their audience so people know to trust them – and buy from them. What are you communicating to your clients, and is it CLEAR what your message is? On this episode, Marketing Guru and brand expert Jimmy Mackin, Co-Founder of Curaytor shares tangible skills you can start using TODAY to increase revenue, attract customers, and stop wasting marketing dollars.

In this episode you’ll learn more on:

  • Brand Clarity
  • Marketing that gets a response
  • How to best communicate and reach out to your current customers
  • Tips on how to stop wasting your marketing dollars
  • Positioning yourself as the GUIDE in the story

Links Mentioned

Episode 24: Digital Marketing State of the Union 

Water Cooler – Jimmy Mackin Podcast 

Story Brand & Donald Miller

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We believe Leaders are READERS, below are a few of our favorite leadership books:

  • Entreleadership – 20 years of practical business wisdom, Dave Ramsey
  • The Ideal Team Player – How to recognize and cultivate three ideal traits in your team, Patrick Lencioni
  • Business Boutique – A woman’s guide for making money and doing what she loves, Christy Wright 

Our Top 3 Episodes:

  • EP #44: Rental Market Insights – Cary Bruteig                                                             Rents. Vacancy. Construction. Absorption. Where are we really heading? That is the big question on everyone’s mind as we start to feel, what seems like a shift, in the real estate market. In times of uncertainty, we look to what is sturdy and consistent; numbers and facts. On this episode, Kyle sits down with Cary Bruteig of Apartment Appraisers & Consultants.
  • EP #43: Seek the best to be the best – Jay Kidner                                                                 Setting your mission to revolutionize the real estate industry sounds like a big audacious goal to most people, but to Jay Kinder it has been his calling and single purpose in life. Amongst all of his accomplishments, he he is most fulfilled by sharing his expertise, knowledge, and systems with fellow agents to help them achieve their own big audacious goals.
  • EP #46: Get Unstuck – Andy Dane Carter                                                                             Do you want to be right, or do you want to get what you want? This is a common question author, speaker, and real estate leader Andy Dane Carter asks not only his coaching clients, but his business partners, and even his own family. Learning to get unstuck after a hard day and accepting a failure is not the end of the world.

~Kyle Malnati, REALTOR
Calibrate Real Estate
900 East Louisiana Avenue #203, Denver, CO 80210

Intro created by the team of Hey Mr Digital Media based out of Denver Colorado. Intro Music credit: 8 Bit Universe

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