#59: Emotion Evoking Marketing


Marketing is all about story telling – Stories stir emotions in us, create connections, and motivate us to act. In real estate marketing, we must learn to listen to our clients, hear them, understand them, and push THEIR story out into the market place. We are telling their story, not ours. The practice of using “beautiful design to evoke emotion” is what helped launch Raj Qsar and The Boutique Real Estate Group into a massive success. Raj felt so strongly about the need for unique design work in his company that his first hire was a graphic designer. Today, Raj is expanding his company, developing his high end branding, continuing his extensive and wildly famous listing videos, and traveling the world speaking for Inman. Tune into this special episode to learn how important it is to market with intent, and to not only listen to what others are doing, but WATCH what they are doing.

Links mentioned in this episode:

#56: Sustaining High Performance – Alyssa Hellman

Summer Winds Listing Video – The Boutique RE Group 

On this episode, you’ll learn more on:

  • You can’t be the chief of “everything” officer – you need help
  • The benefits of being open to change and being and early adapter
  • When you have no money, you have no choice. You HAVE to hustle
  • Take the tools of others and make them your own to conquer your sphere
  • Why you need to care about what the people you care about, care about

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We believe Leaders are READERS, below are a few of our favorite leadership books:

  • Entreleadership – 20 years of practical business wisdom, Dave Ramsey
  • The Ideal Team Player – How to recognize and cultivate three ideal traits in your team, Patrick Lencioni
  • Business Boutique – A woman’s guide for making money and doing what she loves, Christy Wright 

Our Top 3 Episodes:

  • EP #53: Create the Things you Wish Existed  Being who you truly are in a world of influence is easier said than done. Figuring out what is important for you to accomplish in life, not only because it is the social norm, but because it truly fulfills you is vital. As a leader with any level of success, you have proven you have good instincts – lean into them.
  • EP #51: In The Eye of the Storm Holding strong through the eye of the storm is one of the bravest things a person can do in life. Not knowing where or how you will end up on the other side is a fear unlike any other. For Candice Skinner, that storm was close to home with a husband struggling from PTSD and drug abuse. Instead of running, Candice found peace in the storm through her faith and not only kept her family together, but managed to maintain her successful real estate brokerage..
  • EP #52 – Top 5 Episodes of the Calibrate Podcasts of 2018  The end of the year marks a threshold and invites a pause for reflection. It is a great time to take stock of the year that has passed and look ahead to the future. Whether you are in a leadership role, an aspiring leader, or just want to be your best at work and life, the habit of self reflection can build self-awareness and resilience.

~Kyle Malnati, REALTOR
Calibrate Real Estate
900 East Louisiana Avenue #203, Denver, CO 80210
http://www.CalibrateRE.com

Intro created by the team of Hey Mr Digital Media based out of Denver Colorado. Intro Music credit: 8 Bit Universe

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